Gaming marketing optimisation specialist Beehive is to supply its CRM tools to Ladbrokes for use in the bookmaker’s retail estate.

Beehive signs Ladbrokes retail deal

The agreement follows the successful delivery of similar solutions to Ladbrokes’ online channels over the last year.

Adi Dagan, founder and CEO of Beehive, said: “In such a competitive industry - in which the battle to acquire and retain customers is so fierce - I’m confident that our platform will give Ladbrokes an edge over its rivals.

“It’s a real feather in our caps that they have chosen Beehive to boost their CRM capabilities, and I’m sure our proven technology will provide them with a quick and quantifiable return on investment.”