For the first time at ICE Totally Gaming this year, German AWP manufacturer Bally Wulff exhibited on its own stand.
"Naturally, we simply had to be there," said Bally Wulff managing director Lars Rogge. "For instance, the great success achieved by our Italian products was borne out by the large number of important customers who visited our stand at the exhibition. It's really fun to see how popular the Bally Wulff brand is internationally as well."
The company’s Magic Book and Burn the Sevens games have put the Bally Wulff brand “firmly on the map” in Italy in recent months. Its international approach, which has seen the company achieve significant success in Spain, was demonstrated by the interest its products generated among overseas visitors.
Rogge added: "The feedback that we received at ICE confirms the total acceptance of our products, the high level of interest among buyers and the generally positive response from current and future international partners."
Bally Wulff is to exhibit its products at trade shows in Italy and Spain in the months ahead.
