During a ceremony held in Milan, Italy, recently, Intralot's Giochi e Scommesse gaming site was voted for the top Mediastars award in the prestigious e-commerce category - internet section. It also received the Special Stars prize for software development.
The site was designed in collaboration with the DNSEE advertising agency. Intralot Italia’s website achieved a “perfect combination of excellent graphic design and state-of-the-art technology, creating an exemplary e-commerce website.”
Mediastars is one of the most important national awards in Italy in the field of advertising, corporate design and multimedia communications. The awards are granted following a strict evaluation procedure conducted by qualified experts in the communication sector. Their assessment takes into account criteria such as the creative idea, graphic layout, technique, user interactivity and easiness of navigation.
