Sportingtech has added the social media-based Share-a-bet feature to its portfolio of products.
Once a bettor has placed a bet, they can share the bet slip to social media platforms, tapping into influencer marketing trends.
Sportingtech has coupled Share-a-bet with improvements to its user interface to enhance navigation across the sportsbook.
The number of competitions and markets available within Sportingtech’s Bet Builder has also increased, with the addition of Brazilian Serie A football inclusive of player markets such as shots, assists and cards.
Tommy Molloy, chief sportsbook officer at Sportingtech, said the Share-a-bet feature will allow the company to “tap into behaviours and capitalise on current trends in the industry,” adding that it will help operators to “see increased levels of engagement as players maximise the opportunity to communicate with friends and followers on their social media platforms.”
He added: “The new compact view will provide bettors with the simplicity they crave when placing bets, and to considerably add to the number of competitions and markets within our Bet Builder showcases our intention to provide the largest array of wagering opportunities.”
