Scientific Games is aiming to streamline access and distribution to the lottery sector across the globe with new SG Content Hub and Partner Program products.
The overall offering is a combination of a content aggregator and a game content partnership program with lottery-focused game studios.
Scientific Games says the launch will also simplify tech integrations and offer enhanced data and analytics for game development and ilottery game portfolio management.
The SG Content Hub offers access to a number of ilottery game studios and integrates with a lottery’s existing gaming systems and ilottery technology. Collaborators in the Partner Program, meanwhile, will be able to select licensed properties from Scientific Games’ portfolio of brands to develop new ilottery game experiences.
Steve Beason, President of Digital and Sports for Scientific Games, said: “We’ve laid the foundations of our all-new digital lottery business over the past 16 months, now we are applying our 50 years of game portfolio management experience to help lotteries build dynamic, high-performing ilottery game programs with top games from a selection of game studios.”
Steve Hickson, VP of Digital Games for Scientific Games, added that the SG Content Hub will offer ilottery games “as well as curated, best-in-class games from boutique studios they may not have access to."
He also said that the number of studios in its Partner Program will “continue to grow” as it looks to benefit lotteries and player entertainment.
Scientific Games will unveil the SG Content Hub at the North American Association of State and Provincial Lotteries 2023 conference in late October.
