Nasdaq-listed Scientific Games and AI firm have partnered to offer sports bettors personalised recommendations and tailored betting choices through a new artificial intelligence software.

Vaix will offer an artificial intelligence model through OpenSports that increases sports betting via recommendations.

By providing sports, league, team, event, and market recommendations to bettors in real-time, the two firms aim to further personalise sports betting through Scientific Games’ OpenMarket solution.

OpenMarket is the industry’s first one-stop content marketplace, giving Scientific Games’ partners access to sports betting intelligence, data feeds and tools.

Keith O’Loughlin, SVP for sportsbook, digital for Scientific Games, said, “AI is pioneering new technological frontiers, and we’re thrilled to partner with to incorporate it into our sportsbook products.

“Players want a tailored experience, and with, we can offer a more deeply personalised experience through our OpenSports products than ever before.   Meanwhile, Andreas Hartmann, CEO, said, “At any time of day, users of an average sportsbook are faced with several dozens of competing sports, leagues, events and special market offers, presented to them like a Bloomberg trading terminal.

“Help for the user to find their favourite team’s game, or to see what’s going on in one’s personal favourite league, is often not going beyond targeted banners based on pre-selected user segments, or the often-hailed, but rarely used ‘Favorites’ feature.”