Gambling technology company Playtech has announced the network-wide launch of Kingdoms Rise – a major new igaming suite with a new reward system to boost player engagement.
Designed around the theme of a fantasy world comprised of several different lands, Kingdoms Rise takes a new approach to capturing player interest and creating a cost-effective reward structure for operators.
Initially launching with three games, with a fourth to follow later this year, all games in the suite give players the chance to earn in-game tokens, which they can redeem in the Kingdoms Rise Features Shop to unlock extra content.
An in-game map feature encourages players to explore the entire Kingdoms Rise universe, with the option to navigate directly from game to game. The map also teases further games to come, building brand recognition and excitement for new releases in the series.
James Frendo, casino director at Playtech, said: “Innovation is always at the forefront of Playtech’s games development process and, in Kingdoms Rise, we are proud to be delivering an industry-first concept for players and licensees alike.
“The suite’s token system gives players the power of choice like never before – they decide what feature to play, when to play it and in which game. Some players may want to try a feature as soon as they have enough tokens; others may prefer to build up a balance and play several features at once. The key point is, the choice is theirs.
“Kingdoms Rise also takes full advantage of the capabilities of our Engagement Centre, and offers our licensees a ground-breaking cost-effective, content-led alternative to traditional bonusing. This is a fantastic opportunity to cross-sell from game to game and build player loyalty to the brand.”
The Kingdoms Rise suite launched network-wide this week with Guardians of the Abyss, Sands of Fury and Forbidden Forest.
