Kindred Group has collaborated with Betfilter for the past year to develop a new online social responsibility tool called AdBlocker to help prevent under aged people being exposed to gambling ads.
This new tool can be installed on all devices where the user wants gambling ads to be blocked.
“I am happy that this new social responsibility tool is now ready and available to those who need it,” said Maris Bonello, integrity analyst manager at Kindred. “We have always been very clear that our products are only to be used by adults over the age of 18, and therefore see this tool as an important addition to our responsible gambling toolbox. This project also follows our commitment to supply a joyful form of entertainment to our customers."
Per Albertsen from Betfilter added: “Our company has always strived to help people with gambling problems and also ensure safety for children. The new AdBlocker, which is initially available for Windows users, blocks gambling ads, thus preventing vulnerable people from being tempted. We believe this ‘out of sight, out of mind’ method to be truly effective in promoting responsible gambling.”
