UK B2B betting software supplier 20SHOTS is offering its Fantasy5 game to Grosvenor Casinos through a new partnership.
The free-to-play football jackpot product will go live with the casino and sports betting operator on Friday, August 11.
The launch has been planned to mark the start of the new Premier League season, with Grosvenor Casinos hosting the fantasy football game under its own branding.
Grosvenor will also have a separate Fantasy5 player pool to the B2C offering of 20SHOTS.
Tom Orton, director of sports at the Rank Group, said the company was “really impressed” by 20SHOTS’ retention and engagement figures, adding Rank believes “it is going to be a very successful acquisition and retention tool for our brand.”
Orton also said the product “sits perfectly with our vision for this year’s Premier League season and our current growth projections.”
Fantasy5 sees players pick five players to beat their fantasy points targets in five weekly games, with Grosvenor Casinos offering a weekly jackpot of £10,000 for five correct picks. The jackpot is shared in the event of more than one winner.
20SHOTS co-founder and CEO, Jacob Kalms, said the deal, which comes alongside the company’s partnership for Fantasy5 with BoyleSports, will “complement” Grosvenor’s other offerings.
“We expect that its decision to offer a £10,000 jackpot will make it especially appealing to players and we look forward to a successful season,” Kalms added.
