Digitain has bolstered its offering to the igaming industry with a new affiliate platform.
The Centrivo Affiliate hub allows operator partners to expand their player acquisition marketing, retention and reactivation.
The solution aims to offer a “complete, seamless solution that includes the creation, tracking and reporting of affiliate marketing campaigns,” Digitain said.
The platform can be customised to meet operators’ requirements including by supporting various commission models, redirection automation, tracking optimisation and “comprehensive” reporting capabilities, said Edmond Ghulyan, Digitain's group chief strategy officer and chief of Centrivo product.
“Our platform allows you to set up and launch your affiliate marketing program with a single click, guaranteeing maximum exposure and player engagement during high-profile events.”
