The ability to combine more markets in a bet is chief among the updates incorporated to sports betting supplier Betby's Bet Builder.

Betby Bet Builder

The company said the tool now covers 100 per cent of football matches, incorporating several statistical markets “beyond traditional outcomes.”

Bettors can combine wagers on corners, throw-ins, goal kicks, video assistant referee (VAR) decisions and expected goals (xG).

Player-specific markets such as striker goals and midfielder assists can also be combined.

The Bet Builder feature is available for nine sports including four esports disciplines.

Kirill Nekrasov, head of sportsbook product at Betby, said: "Our latest Bet Builder update redefines the way players engage with sports betting. The ability to combine advanced performance metrics and mix selections across different matches and sports provides an unprecedented level of entertainment, flexibility and creativity.

“This enhancement not only strengthens the player experience but also opens new revenue opportunities for operators by attracting a wider, more engaged audience.”

Betby will showcase its Bet Builder upgrade at SBC Summit Rio between February 25-27.