Sportsbook solutions provider Betby has launched low-margin events, firstly integrated into the company’s esports feed, Betby Games.
The company said the tools offer players boosted odds and encourage the combination of different bets.
The low-margin events will be rolled out on pre-match bets in the Blitz tournament for e-basketball. Other e-sim sports are set to add the events “shortly.”
Each match lasts only one minute, with three matches per tournament.
Betby said the low-margin events “ensure profitability through increased turnover and player retention,” encouraging more frequent and higher-value wagers.
Kirill Nekrasov, head of sportsbook product at Betby Games, said low-margin betting “meets player demand for better odds while supporting operators with a profitable and dynamic solution.”
