Bayes Esports has launched its central esports communication platform, Bayes ONE.
The product aims to connect the esports industry by providing transparent and affordable content creation services designed to fit the needs of stakeholders.
Bayes wants to promote esports companies’ ideas and projects in order for the industry to penetrate a wider audience.
Bayes ONE’s team is led by Bayes Esports’ senior director of public relations, Prof. Dr. Susanne Ardisson.
She said: “Bayes ONE is the next big step for Bayes Esports, but in particular for my team and me. During my time here at Bayes Esports, we have learned a lot about the industry; how to approach different target groups, which outlets can be used to reach them, which content formats work best for which kind of messages, which topics should be addressed and which should be avoided – and so much more.
“We are excited to be able to use that expertise to give smaller businesses in particular the opportunity to be heard and change the industry just as Bayes Esports did when it first started out.
“It is our goal to support the next success stories of esports from day one and shape the future of esports together.”
