Zeal Investments has made a US$2m investment in US experience lottery Omaze.
The deal follows its investment in the Free Postcode Lottery last year and includes a finance package incorporating a 2.5 per cent stake in the business and a board observership.
“We’re always looking out for pioneering start-ups that can engage young users and the millennial market,” says James Oakes, director at Zeal Investments.
“Omaze’s platform, which unites charity and once-in-a-lifetime experiences, provides just that. The lottery industry can learn a lot from companies like Omaze: companies that reject its traditionalism, and embrace its possibilities – dismantling the three pillars of chance, reward, and pay-to-play to create something dynamic and new.”
As part of the Zeal Network SE group, Zeal Investments seeks out inventive and disruptive lottery and gaming investment. It provides funding and strategic guidance to help entrepreneurs establish their businesses, provoke growth, and take on the industry’s major players.
