Online and mobile casino games provider Yggdrasil Gaming is about to go into the bingo market.
The company reports that is has "a unique new product" to help operators add an extra dimension to their casino and sportsbook offer.
The Yggdrasil bingo product will operate on mobiles and will be followed by a similar product for tablets and desktops. In keeping with the social atmosphere of bingo, the Yggdrasil bingo game will encourage players to use a chat function and new reactions feature. Operators will get the full benefit of Yggdrasil’s long history in the slots business for cross-selling with mini versions of slots built into the interface so that both slots and bingo can be played at the same time.
Yggdrasil CEO Fredrik Elmqvist said: “We’ve been analysing bingo for some time and have realised there’s potential to innovate in what has become a relatively dormant area of the industry. “With our in-house social and gaming expertise, we believe we can offer a fresh dimension to bingo. This can attract a new demographic of player to the market on a much lower CPA basis compared to casino, driving revenues directly and indirectly through our BOOST tools and mini-slots integration. “On launch, players will recognise industry-first features for bingo which have been adapted from the wider casino space, reinvigorating the much-loved pastime and raising the bar against other products on the market.”