Yggdrasil Gaming, a global publisher of online gambling content, has entered into a strategic affiliate partnership agreement with online marketing expert Game Lounge that will ensure a wider reach for Yggdrasil.

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The deal will see Game Lounge manage the commercial elements of Yggdrasil’s affiliate site, Yggdrasil Casino. Yggdrasil Casino shares official insights about all the titles in Yggdrasil’s games portfolio such as slot RTP, default bet size, max wins, bet ranges and slot volatility, and also guides players to the best online casinos to play the games.

Game Lounge will use its SEO expertise to ensure that Yggdrasil’s unique games and content reach an even wider audience of players. Founded in 2015, Game Lounge has established itself as an industry leader in SEO marketing and currently operates more than 150 sites across 13 markets, including the US, Nordics, Germany, UK and Japan.