Xtremepush is opening an office in São Paolo as it cements its investment in the Brazilian market.
The provider of CRM and loyalty marketing has subsequently brought in Álvaro Camargo as country manager to aid the company’s expansion.
The former operations director of Brazilian igaming digital marketing agency WeContent will build a team to support Xtremepush’s clients with their CRM, loyalty and gamification needs.
Camargo, who has used the Xtremepush platform as a customer, said he has observed the “value” it has brought to player retention.
“I couldn’t be starting at a better time with next week’s SBC Summit Rio and I look forward to meeting with any company that is looking to take their CRM and loyalty marketing to a completely new level,” he added.
Xtremepush CEO Tommy Kearns said: “Brazil and the wider LatAm region is a key strategic focus for Xtremepush in 2024, so it’s incredibly exciting to be opening our first office in São Paulo. “There are huge opportunities in Brazil, and we already have a solid footprint there, but we are looking to grow quickly and I’m delighted to welcome Álvaro to the Xtremepush family.”
