Xtremepush, a provider of CRM and loyalty marketing powered by AI, has significantly grown its worldwide team as it continues its rapid growth trajectory.

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In the first half of the year, Xtremepush added 18 new team members to its organisation, including former Sporting Group head of business development, William Morris, who joined as director of sales in June.

As part of its core philosophy of being industry "experts in the room," driving continuous growth and upskilling its talented team, the provider also recruited Alvaro Camargo, country manager Brazil, Morten Pedersen Tonnesen, chief growth officer, and Lucy Neylin, strategic services consultant, who bring more igaming expertise to the business.

The development is set to fully accelerate the company’s innovation initiatives and expansion across key markets, including North America, LatAm and Europe, where it has physical offices and boots on the ground.