Digital performance marketing provider XLMedia has agreed a €15m deal to buy Finnish igaming lead acquisition firm Good Game Ltd.
The deal is expected to complete during the first quarter of this year and to start enhancing earnings within the current financial year.
Good Game, active since 2009, has a network of gambling related websites, offering reviews, promotion comparison and payment information. For the 12 months up to November 30, the company recorded revenues of €1.66m with an unaudited EBITDA margin of at least 75 per cent.
The acquisition is intended to generate synergies and economies of scale benefits following full integration, which is expected to be complete by the middle of the year.
XLMedia’s CEO Ory Weihs said: "As we develop our business, we continue to capitalise on the infrastructure we have built and take opportunities to expand further through acquisitions. With our current network, technology and sector expertise, the additional assets will be integrated easily into our operation, adding to our strong base of assets and recurring revenues.
"We are seeing good opportunities to buy additional assets in our key verticals and we plan to continue acquiring domains and websites as part of our ongoing growth strategy."
