Global digital media company XLMedia has extended its collaboration with long-term partner Mile High Sports.
The Colorado-based independent publisher is focused on professional sports with multimedia content.
Mile High Sports has worked with XLMedia since the group entered the US market in 2020 and has helped deliver additional revenue for both businesses by offering an expanded footprint in the country.
Meanwhile, XLMedia said its North Carolina media partner, WRAL, is “performing well” in neighbouring states where sports betting has been regulated.
It said WRAL is “very well positioned” for the launch of North Carolina’s regulated sports betting market, which is going live later this year.
David King, CEO of XLMedia, said: “We continue to build our successful media partnership business. The extension with Mile High Sports is further proof of the Business' ability to partner with valued publishers. "Our partnership with WRAL positions us well to drive new revenue in legal Southern US states whilst also enabling us to reach North Carolina's large sports fan base in preparation for the upcoming launch of sports betting."
