Sports betting-related terms accounted for 18 per cent of all online gaming-related searches made by UK consumers in March, according to the latest research from Greenlight.
It also expects search volumes to increase in June as consumers have a flutter on the FIFA World Cup. According to the report, almost three million searches were performed for gaming keywords in March, an increase of 300,000 since February. Poker accounted for 32 per cent, followed by bingo with 26 per cent and casino with 24 per cent.
