Williams Interactive is to provide its Play4Fun Network platform to Affinity Gaming, offering players the opportunity to play online slots on their computers, tablets and mobile devices - between visits to the casino floor.
Williams Interactive is providing Affinity Gaming the ability to connect with players from their 12 casino and resort properties (six in Nevada, three in Colorado, two in Missouri and one in Iowa). The A-Play Play4Fun Network will allow Affinity Gaming to customise, deploy and manage native mobile applications for iPad, iPhone and Android devices.
Orrin J Edidin, president of WMS Industries and president and CEO of Williams Interactive, said: “We’re excited to launch a Play4Fun Network platform with another cutting-edge casino operator like Affinity Gaming which is looking to provide their players with a premium gaming experience both inside and outside the walls of a casino.”
David Ross, CEO of Affinity Gaming, added: “We selected the Play4Fun Network solution after a careful evaluation process as the best platform through which to build a player community engaged with our brand online, providing them with exciting virtual gaming experiences where they spend time off our casino floors.”
