William Hill has signed a sponsorship agreement with MSG Networks for broadcasts of NHL team New Jersey Devils.

William Hill

The agreement includes in-game integration, branded content and commercials airing during broadcasts as well as pre- and post-game shows.

William Hill is also opening the William Hill Sports Lounge at the Prudential Center, the home of the Devils.

The lounge will have the look and feel of a sportsbook. It won’t include betting kiosks but will display odds on more than 20 screens as well as menus of betting options across all sports.

William Hill’s brand will also be advertised in the arena and on Devils’ digital and social media channels.

Source: Fantini’s Gaming Report