ITV and William Hill have announced a new broadcast and online partnership for 2010.
The partnership will see viewers of sport on ITV and ITV.com benefit from exclusive offers through a bespoke promotional site.
Launched during the FA Cup fifth round, the on-air creative campaign was negotiated by ITV Commercial directly with William Hill and will drive consumers to the promotional site.
Henry Birch, chief executive of William Hill online, said: "We’re delighted to be working in partnership with ITV and bringing our sports betting product, particularly in-play betting, to a wider audience."
