Evoke brand William Hill has become the official title sponsor of Scotland’s four professional football leagues.
The five-year deal with the Scottish Professional Football League, starting from the 2024-25 season, has also made the operator the SPFL’s new official betting partner.
William Hill and the SPFL have furthermore partnered with EPIC Global Solutions, a provider of gambling harm prevention training and workshops, to launch a multi-year programme on gambling harm awareness Scottish football for players, staff and supporters.
SPFL group chief executive Neil Doncaster said: “William Hill is a name long associated with Scottish football and we are enormously excited to have reached a long-term, record-breaking agreement with our new title sponsors.
“This is tremendous news for our clubs and their fans, for the profile of the league and for Scottish football in general. In addition to the sponsorship with William Hill, our pioneering gambling harm awareness programme with EPIC will help to educate the communities across the 42 SPFL clubs on gambling harm prevention.
“Everyone at the SPFL is looking forward to working with William Hill to promote the passion, drama and excitement of the League and its 42 clubs over the next five seasons, as well as the roll-out of our programme with EPIC.”
William Hill’s new sponsorship covers the William Hill Premiership, William Hill Championship, William Hill League 1 and William Hill League 2.
