William Hill and Racing Post have teamed up to launch a new free football betting app.
Football Bet provides customers with information and easy betting opportunities, as well as easy-to-digest stats and expert tips.
"Football betting is a massive opportunity for Racing Post, we just had to create another app that users will love," said Mark Renshaw, Racing Post’s head of online. "I think we’ve made it. There’s nothing like Football Bet available for the iPhone. Once again the ability to quickly make informed bets on the move will mean it’s adopted quickly."
William Hill recently reported an increase in operating profit thanks to bets placed during sporting events.