International game provider WeAreCasino has signed a partnership agreement with Wiraya, combining casino games with Wiraya’s mobile customer activation solution.
Marko Jelen, WeAreCasino’s director of sales, said: “This is really exciting news for WeAreCasino. It allows us to offer operators the very best in user experience throughout the player lifecycle, from initial gameplay, through to regular interactions with customers.
“The direction of the industry clear. Customer experience is the only differentiator for the igaming industry. Therefore, it’s a really positive move to partner with Wiraya.
“It enables operators to implement the powerful combination of player focused mobile experience, gameplay and communication through out the player lifecycle.”
Hampus Lindberg, Wiraya’s commercial director for igaming, said: “Operators are finally recognising the benefits of focusing on customer experience, looking at the entire player lifecycle to address the challenge of customer loyalty and increased lifetime value.
“That’s why it’s so exciting to be partnering with WeAreCasino as together we can offer leading brands the best in engaging communication with players and leading gameplay.”
