Gaming software and services specialist WagerLogic has appointed Maxymiser to increase registrations and deposits for its InterCasino and VIP Casino online brands and enhance the lifetime value of players.
A global expert in multivariate testing, personalisation and optimisation solutions, Maxymiser will develop, design and implement a strategic testing programme across critical pages of the websites, including registrations and deposits, to optimise the online customer experience.
WagerLogic will initially use the company’s MaxTEST to serve multiple variants of content and format simultaneously to website visitors, while monitoring and measuring the impact on conversion rates and revenue. Maxymiser’s MaxSEGMENT may then be used to personalise the online experience using segmentation, measuring the impact of displaying different content to new customers registering for the first time to those returning to deposit more funds.
Using the Maxymiser OneTouch Platform, WagerLogic’s online team can remotely manage all website testing through a single line of Javascript on the site, so involvement from the IT department is minimal.
Nicky Getley, head of acquisition at WagerLogic, said: “Testing is not a one-time fix, but an evolutionary process and Maxymiser is the right long-term partner to ensure WagerLogic can optimise all its online assets.”
Wayne Morris, UK general manager of Maxymiser, added: “There is no place for guess work when it comes to deciding the best design, content and layout combinations to drive conversions on a website. In such a competitive online landscape, operators like WagerLogic understand that sophisticated testing and personalisation are critical to providing in-depth insights that inform a long-term, strategic roadmap for website optimisation.”
