W2 Global Data, a provider of B2B software solutions and data services to the gaming sector, has appointed Sara West to the position of chief commercial officer.

Commenting on the appointment, Warren Russell, CEO of W2, said: “W2 is delighted to have been able to secure Sara West for the position of CCO. 

“Sara has previously held senior positions within related industry leaders such as Oberthur Technologies, allpay and FIS.

“Her knowledge of the emerging payments market, extensive industry network and well defined commercial focus will be invaluable in driving W2 towards its goal and the next exciting growth stage for W2 in new markets.”

West (pictured) added: “I was looking for a new challenge and have been closely watching W2 grow over the last five years. 

“I am thrilled to be joining the W2 management team at such an exciting time. In my opinion, the products and services meet the market and client needs and help fulfil regulatory requirements. 

“Organisations have to look at ways of simplifying the customer on-boarding process while remaining compliant in a tightly regulated world and W2 has a unique approach to bringing data and services together which would typically be reserved for larger corporates.

“I am excited about what I can add to W2 to help to build out the brand,” said West.