Specialist virtual sports betting providers VSoftCo and Kiron Interactive have launched a dedicated football league satellite channel in the Italian market via operator Sisal Matchpoint.
The recently launched channel will run online and daily across Sisal Matchpoint’s retail estate of nearly 4,000 betting shops and corners, using a football league format with multiple matches running at the same time, complete with high-quality graphics and immersive audio commentary.
The new product is also available online via Sisal’s website.
Simon Westbury, chief commercial officer at VSoftCo, said: “Combining the launch of our new virtual football league product with Kiron was the obvious choice as we undertake this strategically important roll-out with Sisal Matchpoint in the Italian market.
“Virtual sports are growing rapidly in popularity throughout Europe, and we are excited to launch our new football leagues product with Sisal Matchpoint in one of Europe’s foremost regulated markets.”
