IWG digital instant win games have launched on the Virginia Lottery’s iLottery gaming platform, making it the 23rd WLA/NASPL-member lottery to launch the instant win supplier’s games portfolio.
The integration took just weeks to complete, a timeline made possible by the long-standing collaboration between IWG and NeoPollard Interactive, the Virginia Lottery’s iLottery platform provider.
Following the execution of a five-year contract agreement, the completion of a streamlined integration process and the implementation of IWG’s locally-deployed remote game server, the Virginia Lottery has elected to roll out the provider’s top-performing games.
An extensive portfolio of games is planned into the Lottery’s roadmap. Among the titles now available to Virginians is Cash Expander, a customised game from IWG that has been designed specifically for the Virginia Lottery. The gameplay, which utilises the developer’s core "match three cluster" mechanic, includes gold, silver and bronze Virginia state symbols that activate the bonus round when three appear on screen.
The release of Virginia Cash Expander marks the fourth iteration of this instant win game appearing in the North American ilottery market, following previous localised versions in Michigan, New Hampshire and Pennsylvania. These custom-made releases have proven hugely successful, with players appreciating the content that’s been adapted for their own respective markets.
The launch of instant win games with the Virginia Lottery highlights the supplier’s impressive lottery client network, with its content already live across the growing North American ilottery markets, including Georgia, Kentucky, Michigan, New Hampshire and Pennsylvania in the US and the Atlantic Provinces, Québec and British Columbia in Canada.
