Playtech has signed a partnership agreement with Virgin Games that now sees Gaming Technology Solutions (Playtech's soft gaming solutions developer) license its software platform EdGE to Virgin and also deliver a new selection of game products to Virgin's offering.
The EdGE platform allows Virgin to manage and operate its games and the ICE Back Office toolset delivers functional and performance enhancements to Virgin, including support for games marketing campaigns, report customisation and customer support.
Mor Weizer, CEO of Playtech, said: "Virgin is setting new benchmarks in terms of its player promotion and marketing activities."
