LiveScore Group’s has bolstered its partnership with Kambi by migrating its UK-facing Virgin Bet brand onto the Kambi sportsbook platform.
Kambi and LiveScore Group have already partnered on the flagship LiveScore Bet sportsbook in markets including the UK, Ireland, The Netherlands and Nigeria.
“We are proud to announce this landmark migration for Kambi in the UK with Virgin Bet, a hugely popular and well-established brand which shares our commitment to delivering the highest calibre of sports betting experiences,” said Erik Lögdberg, MD, Kambi Sportsbook.
“We look forward to continuing to work closely together, combining Kambi’s technical and sportsbook expertise with that of LiveScore’s in-house product teams as we drive ongoing growth in their target markets.”
Sam Sadi, CEO at LiveScore Group, added: “Offering Virgin Bet customers the strongest possible range of products and services is a priority for us, and having a top tier sportsbook in place is a core part of this.
“After the success of our partnership on LiveScore Bet, we are pleased to have further extended our work with Kambi as we look to further grow Virgin Bet’s footprint in the UK market.”
