B2B igaming tech provider EveryMatrix has launched Vinder Casino into the online Danish regulated market with the assistance of front-end specialist Mad Men.

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Launched by a highly experienced team with substantial operational and management experience from Denmark, Vinder Casino will purely target the regulated Danish market.

The brand successfully launched at the end of 2021 on EveryMatrix’s turnkey platform, which includes the igaming integration and productivity platform CasinoEngine, a cross-bonusing system, payments management module and a comprehensive player account management platform.

Front-end specialist and certified Gold Partner Mad Men has ensured that Vinder Casino enjoys all the native platform’s functionalities and will continue to support the team in their journey on the Danish market by using the best practices in design and UX/UI.

Stian Hornsletten, CCO and co-founder of EveryMatrix, says: “Vinder Casino’s launch is the product of a successful partnership. We are more than happy to offer our modular platform to brands looking to have a great start in the online sphere.

"Our team, together with Mad Men, will make sure that Vinder Casino gets a head start on the highly competitive Danish market.”

Bo Flindt Jørgensen, CEO of Vinder Casino, comments: “We are happy to be live with our partners and really look forward to expanding our market presence in Denmark.

"Every launch will bring unforeseen issues and challenges and it is the combined effort from our partners that will determine our long-term success.

"We are pleased with the development and commitment from our partners, but also recognise that we need to optimise on all areas to earn a strong position on the market. We look forward to the journey with EveryMatrix and Mad Men.”