Top German football club VfL Wolfsburg has signed a new sponsorship agreement with online gaming company Cashpoint.
Wolfsburg, which won the Bundesliga title for the first time in 2009, has become the last of the division’s 18 clubs to partner with a betting firm with the deal which will run for an initial two-and-a-half years until the end of the 2014/15 season.
Financial details for the agreement have not been revealed but it is understood to make Cashpoint, which is also a partner of second division side Hertha Berlin, a second-tier partner of VfL Wolfsburg and is believed to be worth around €2m per season.
Michael Wondra, chief executive of Cashpoint, said: "As part of the re-regulation of the German sports betting market, cooperation with VfL Wolfsburg gives us timely positioning in the most popular league in Germany."
Thomas Röttgermann, managing director of VfL Wolfsburg, added: "As a subsidiary of Gauselmann, Cashpoint stands for integrity and reliability, and also the group’s social commitment is absolutely exemplary."
