Following on from Sun International signing a multi-year agreement with Bede Limited and Kambi Group to provide its sportsbook and technology service, Vegas Kings was sought after to implement the design and development of its new Sunbet sports betting solution due to its advanced knowledge and expertise in sports betting UX/UI design.
Sunbet, one of South Africa’s leading sportsbooks, offers a number of features and rewards including action bets, a dramatic increase in live in-play events as well as cash out.
Action bets, a first in South Africa, is frequently described as live in-play betting on steroids, with customers able to bet on decisive moments such as the next point, scoring method or throw-in while an event is live.
Vegas Kings has designed a fully mobile responsive site including the full HTML coding of the entire site to ensure what was approved in the design phase was implemented in the correct fashion.
Ashley Adir, CEO of Vegas Kings, said: “We were asked not to stray too far away from the old look and feel, to create a new fresh and vibrant Sports betting site under extremely tight deadlines, which we feel we have accomplished.
“Designing and developing a new site as big as Sunbet took a lot of focus with fine attention to detail in order to get it to the level that we and Sun International are accustomed too.
“We are appreciative that Sunbet trusted the Vegas Kings agency and we thoroughly enjoyed the working process with all the various teams involved.”
