VBET has been named the official title sponsor of the world-leading esports team Alliance.
The Swedish-based esports stars are prolific winners and currently compete in Dota 2, Apex Legends, Super Smash Bros, Fortnite and TrackMania.
VBET’s distinctive branding will be visible on players’ shirts, with the partnership set to generate exciting content and unique events throughout 2021.
VBET’s association with Alliance - the global betting and gaming operator’s first move into esports sponsorship - will be based upon the shared values of community, loyalty and respect.
With VBET's input, Alliance now has greater resources to create dynamic organic content to bring fans closer to the action. Esports enthusiasts can also look forward to stimulating engagement with Alliance players through exciting competitions and giveaways.
VBET's Ultimate Fan Experience, for instance, will offer an exclusive prize of a trip to The International - the annual esports world championship tournament for Dota 2.
