According to a study released by the NPD Group this week, 14 per cent of US households use online gaming subscription services as of August 2009.
The data found that most forms of entertainment-content subscriptions have been maintained by US consumers this year and mobile data plans and other newer kinds of subscription services have expanded their customer bases.
Overall monthly entertainment-content subscription spending rose to US$115, which is an increase of almost seven per cent since last year.
Russ Crupnick, entertainment industry analyst for NPD, said: “Despite concerns that the recession would cause consumers to reduce spending on entertainment subscription services, most forms of subscription entertainment are doing just fine.
“Consumers are clearly looking to the value offered by entertainment subscriptions and like what they get for their money; plus, new technologies and products have helped bolster data plans and other newer kinds of subscription-based services,” continued Crupnick.
