Global Betting Services, a subsidiary of The BetMakers, has agreed to provide a global racing solution for Unibet’s global platforms.
GBS will provide access to products including Premium Price Manager, Racing Data Delivery Services, Global Tote, and Dynamic Odds.
Ben Colley, head of global racing for Kindred Group, said: “With GBS being long-term partners to our Australian business, we quickly saw the value in including the expansive GBS provision to supply our global proprietary racing platform, localising this content across all of our key territories.
“Outside of the obvious benefits of aggregating what we see as key feed requirements with ancillary, complementary racing services, we also enjoy the benefit of a Global Tote connection and expanded International racing content from The BetMakers.”
The BetMakers CEO Todd Buckingham said: “To onboard another truly global operator such as Kindred Group highlights the offering that is delivered by The BetMakers. We have previously stated that we believe The BetMakers racing offering is unparalleled which would be apparent to all now with the onboarding of some of the world’s leading operators for their racing.”
