Unibet, part of Kindred Group, is working with the software company Gamban to become the first UK bookmaker to integrate blocking software into the self-exclusion process.
The extended collaboration means an innovative approach to further help people who self-exclude on their Unibet website. Kindred Group has pioneered responsible gambling procedures including its detection system PS-EDS and was the first operator to offer free blocking gambling software licenses to its customers.
Kindred will be the first to offer Gamban’s blocking software for an exclusion period which mirrors the self-exclusion length on-site. This will be a new addition to the current one-year offer that Gamban currently provides. All customers will have unlimited access to Gamban free of charge courtesy of Kindred.
Neil Banbury, Kindred’s general manager in the UK, said: “Responsible gambling is at the top of the agenda at Kindred and we are proud to be the first UK operator to fully integrate Gamban’s product within our self-exclusion process for the Unibet brand.
“We are strong advocates for education around responsible gambling and ensuring all of our customers are able to make an informed choice. All of our customers should have the tools and support they need to enjoy our products responsibly and by offering this service for free to all of our customers we are certainly taking a step in the right direction.
“This is just the start of such an initiative as we want to keep on investing across all brands and in other socially responsible innovations.”
