Fantasy sports provider Underdog has invested in idPair’s responsible gaming technology.
Underdog’s responsible gaming innovation fund, GuardDog, has invested in idPair, which creates a centralised view of an individual’s play and gambling activity.
The technology covers a player’s actions across all apps and operators in a jurisdiction for regulators.
IdPair aims to help detect and mitigate harm from high-risk gambling across platforms and has partnered with several universities to bring about a study on anonymised transactional data.
Adam Warrington, vice president of responsible gaming at Underdog, said: “Most users play with more than one operator for their gaming activity. The opportunity we see with idPair is the ability to connect people and their play, and use those insights to inform enhanced responsible gaming initiatives.”
He added: “Operators can only focus on their individual platforms. We believe that the ability to partner with regulators using idPair’s technology will create opportunities for partnerships that advance safer play.” The company will now have access to advisors, mentors and investors, and will be prioritised for integration into Underdog’s products.
CEO of idPair, Jonathan Aiwazian, said the company now hopes to “accelerate” its mission to “drive collaborative information sharing among operators and regulators, ultimately fostering a safer and more sustainable environment for all.”
“Together, we look forward to making significant leaps in consumer protection and industry innovation.”
