UltraPlay has added the highly popular Chinese multiplayer King of Glory to its e-sports portfolio and become the first provider to offer real-time live betting of Heroes of the Storm.
King of Glory, released for Android and iOS, registered more than 100 million downloads after its 2015 launch.
Peter Ivanov, head of e-sports trading department at UltraPlay, said: “Even though the game is still new and its e-sports scene needs further development, we expect it to become more popular and be ranked soon in top-five games with highest turnover.”
UltraPlay is also celebrating the version 2.0 release of Heroes of the Storm, which boosts betting options with real-time live betting on the game. The standard markets will be offered as match and map winner, first blood and first to five or 10 kills, with new markets to be added in due course based on games’ objectives.
“Games fans and admirers are very important for us and we decided to enable them with more betting options on their favourite game Heroes of the Storm," added Ivanov.
