Twin has become the latest online casino brand to sign up for Fast Track’s CRM product.
Fast Track has delivers fully managed services to igaming companies and has recently started offering its CRM solution as a standalone product.
Twin is one of the first brands to take a step towards what Fast Track CEO Simon Lidzén has called “the future of CRM”.
Marcin Jablonski, chief brand officer at Twin, said: “We share Fast Track’s vision of how easy CRM should be and believe this partnership will allow our CRM team to fulfil their mission of providing an unmatched casino experience to our players.”
Fast Track CRM is a tool designed specifically for the igaming industry and is already being used by casino brands including Metal Casino, Ikibu, Casino Calzone and Cashmio.
It runs on real-time data and allows CRM teams to manage all aspects of communications and rewards in one place.
Fast Track will be attending ICE London next month with members of the team on hand to talk to delegates about its CRM tool.