Payment company, Trustly has introduced its latest technology, In-Banner Pay N Play.
The original Pay N Play was developed in 2015 to streamline the user experience on online merchant and gaming sites, but with the new variant operators will be provided an additional tool for offering their customers a seamless and secure online gaming experience with a refined registration and payments process.
Deposits and registrations will be possible within an interactive banner, hosted by the operator. It supports operators in fulfilling their registration requirements, while simultaneously increasing their conversion.
Johan Nord, CCO at Trustly, said: “Trustly takes pride in leading innovation in the payments industry and we are constantly working on new areas of application that will help improve the business performance of our merchants. The new In-Banner Pay N Play technology gives operators unprecedented reach and proximity to users and we look forward to seeing which operators, payment teams and marketing departments make best use of it.”
Vasilije Lekovic, head of gaming accounts at Trustly, said: “The new concept combines the main features of our Pay N Play product but applied in a new environment. Users can be activated without needing to leave the webpage they are browsing, creating significant value for operators looking to increase the efficiency of their marketing spend.”
Trustly’s services are only offered to licensed gaming operators and the availability may vary depending on market and licence requirements.
