Casino convergence specialist TraffGen has signed an agreement to provide its player engagement suite of products to iGamingPlayer.com, an affiliate licensed for real-money gaming in New Jersey.
IGamingPlayer currently works with licensed online casino operators in the state as well as an online poker room in Nevada. TraffGen’s products will be used to create a destination site that integrates online and offline promotions, cross-platform tournaments and segmented player messaging.
TraffGen CEO Andy Caras-Altas said: “We believe that New Jersey-licensed affiliates have an opportunity to help define a new paradigm for online gaming that will leverage highly localised products, increased regulation compliance and closer relationships with players.”
Roger Gros, CEO of iGamingPlayer, added: “We’re committed to providing the best players for our marketing partners and to do that we have to drive quality traffic to the website.
“TraffGen has proven programs, platforms and products that give us the edge we’ll need to reach our goals and deliver for our partners.”
