Player trading and fantasy football platform Footstock has launched a new £100k freeroll contest ahead of the start of the new Premier League season.

Footstock

The new format runs throughout the 2020-21 campaign and sees players take each other on as they battle to win a share of the £100k pot, with a number cash prizes on offer.

The announcement comes as Footstock unveils a range of marketing and PR activations ahead of the new season as it aims to boost its UK footprint and customer base.

Among these activations is a newly designed app which offers a plethora of new features, a transformed UI and a sleeker design.

And the Footstock name will become familiar to talkSPORT listeners this season with daily ads voiced by ex-player and broadcaster Chris Kamara, the platform’s new brand ambassador.

James Copeland, Footstock’s CMO, said: “Football fans throughout the country are counting down the days till the new season gets underway and as that day draws closer, we’re incredibly excited to be launching a number of new product and marketing initiatives.

“Given talkSPORT’s sizeable audience – and our brand new videos with Kammy – we’re expecting to make a big impact as the new season starts.”