Tradedoubler, the international performance marketing and technology company, is launching the sector’s first app-only affiliate program with sports betting and gaming expert Winner.com.
Winner.com offers consumers a range of sports betting opportunities as well as casino, poker, bingo and games such as Marvel Roulette and Pink Panther.
The agreement with Tradedoubler sees the launch of Winner.com’s Slots Farm gaming app affiliate programme, offering commission to affiliates for driving users to the app store to download the game and then engage with it on their smartphone or tablet.
Idan Kfir, head of mobile at Winner.com, said: “Our customers are embracing mobile. They enjoy placing bets and spending time playing games on the go, so having a really focused and accountable customer acquisition strategy for our popular app is vital.
“Working with Tradedoubler, we’re able to offer a mobile-first experience to efficiently monetise affiliates’ mobile traffic. Other than the usual marketing assets, banners and links that affiliates usually use, Winner.com has developed a first-seen mobile marketing tool,” said Kfir.
Neil Ranatunga, head of mobile for Tradedoubler UK and Ireland, said: “Mobile gaming has been a major app store success and, along with social networking, is the largest category of daily app usage.
“The potential is huge and we’re excited to work with Winner.com to reach audiences new to this form of betting and gaming.”
