Betfred has signed a deal with TotelFootball to make pool betting on fantasy football available to Totepool.com customers.
This is the first deal between Tote, now owned by Betfred, and a third party for another pool product. TotelFootball operates a service which offers pool betting to the millions of fantasy football managers around the world.
Bets can be placed into the pool via multiple channels and the service can be localised in terms of language, currency and leagues.
Keith McDonnell, business development director for TotelFootball, said: “Liquidity is key to the success of any pools betting service. In working with Totepool.com we can quickly drive liquidity which will transform an already great game into an attractive betting proposition offering high returns.”
Eddie Bennett, head of Totepool.com, said: “We are committed to expanding our range of pool betting products beyond horse racing and into other sports. Given the popularity of fantasy football we view TotelFootball’s fantasy football solution as a logical fit for our ever-expanding Fantasy Pools proposition.“
