A collaboration has been announced between DraftKings, the digital sports gaming company from Boston, US, and Bryson DeChambeau, the world’s number six ranked golfer.
The exclusive multi-year deal will see the first active professional golfer represent a digital gaming company through an integrated brand, content, marketing and VIP centric collaboration that will feature DeChambeau as the face of DraftKings.
Golf is the fourth most popular sport for daily fantasy bets at DraftKings and its golf sports book has grown over 10 times year-on-year. Excluding American football games, the 2019 Masters ranked among the top five highest-bet sporting events on DraftKings while 2020 has featured many of the company’s most popular betting golf tournaments of all time.
