German online betting provider Tipp24 has acquired a 25.7 per cent stake in the UK-based Roboreus for £10m.
Roboreus is the developer of the virtual location-based GeoSweep lottery game. GeoSweep uses Google Maps to offer players the chance to own and visit real-world destinations on a game board.
James Oakes, a spokesman for Roboreus, said: “With over a decade’s experience in the market, Tipp24’s credentials, especially in relation to marketing, user experience and customer retention, are unrivalled.”
Hans Cornehl, CEO for Tipp24, said: “Tipp24 and Roboreus have the shared aspiration of providing quality interactive offerings in a digital age.
“We were impressed by Roboreus’ track record in creating a high-quality, technologically robust platform and believe that our expertise will enable the company to bring the next generation of innovative solutions to the market.”
